Pricing
Every plan has every feature. Plans differ only by how much attributed revenue they cover, and attributed revenue means sales this app can show it produced.
What you are paying for
You are charged on attributed revenue, which is the sales this app can show it produced. Not your total store orders. Not your store revenue. If the app sells nothing in a billing period, the bill is zero and there is no minimum.
The full rule is published, condition by condition, because a billing metric nobody can check is not really a billing metric.
The plans
| Plan | Price per 30 days | Attributed revenue covered |
|---|---|---|
| Free | 0 USD | up to 200 USD |
| Starter | 9.99 USD | up to 1,500 USD |
| Growth | 19 USD | up to 4,000 USD |
| Scale | 49 USD | up to 12,000 USD |
| Above Scale | 49 USD plus 0.4 percent of attributed revenue over 12,000 USD | no ceiling |
Every plan has every feature. There is no version of this app where a capability is held back to make you upgrade. Plans differ by volume and by nothing else.
What that works out as, including the bad case
At the top of each plan the fee is between 0.41 and 0.67 percent of the revenue we generated. Above 12,000 USD it is 0.4 percent.
Just after a plan's threshold the percentage is at its highest, because the price is fixed and the revenue it covers has only just started. That is the honest shape of any flat fee, and it is easier to read as a table than to discover on an invoice.
| Plan | At the plan's ceiling | Just above the previous ceiling |
|---|---|---|
| Free | 0 percent | 0 percent |
| Starter | 0.67 percent at 1,500 USD | 4.97 percent at 201 USD |
| Growth | 0.48 percent at 4,000 USD | 1.27 percent at 1,501 USD |
| Scale | 0.41 percent at 12,000 USD | 1.22 percent at 4,001 USD |
| Above Scale | 0.40 percent at high volume | 0.41 percent at 12,001 USD |
We would rather print that right column than have you find it yourself. For comparison, published pricing in this category runs from roughly 0.6 to about 5 percent of app generated revenue, so our worst point sits at the top of that range and our normal one sits below the bottom of it. The difference that matters more is what the percentage is taken from: ours is taken from sales we can trace to an offer, and the rule for that is on a page you can read.
The launch offer
Install during the launch window and you get 50 percent off for your first six billing cycles. With the free tier in front of it, that reads as free until we make you money, then half price for six months. There is no asterisk on that sentence. It halves the right hand column above too: 201 USD of attributed revenue costs about 2.49 percent during those six cycles.
The parts people get caught by elsewhere
You set a ceiling and we do not cross it. You approve a maximum we can charge in a billing period. The app refuses to create billable usage above it.
Hitting the ceiling never touches your storefront. Nothing a shopper sees is switched off. We lock features inside the app instead, such as creating new offers, until you raise the cap. Your customers should not be able to tell that we are having a billing conversation.
We never move you to a more expensive plan. Crossing a threshold raises a prompt. It has never raised a charge and it is not going to.
Refunds come off. A refunded sale is deducted in proportion from the attributed revenue it was counted in. You are not charged for money you gave back.
Existing merchants are not silently repriced. Pricing versions are kept. If the plans change, you stay on the one you agreed to until you choose otherwise.
What we do not charge for
Point of sale orders. Imported orders. Anything from before you installed the app. Orders where an offer was shown and the shopper bought something else. Test orders. Cancelled orders. Subscription renewals, because our widget created the first order and had nothing to do with month eight.